{"id":3468,"date":"2015-07-06T17:32:59","date_gmt":"2015-07-06T17:32:59","guid":{"rendered":"http:\/\/rikardsvendsen.com\/?p=3468"},"modified":"2017-03-08T09:27:59","modified_gmt":"2017-03-08T09:27:59","slug":"evening-standard-murray-interview","status":"publish","type":"post","link":"https:\/\/www.rikardsvendsen.com\/evening-standard-murray-interview\/","title":{"rendered":"Evening Standard \/ Andy Murray Interview"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2>Andy Murray&#8217;s Brand Value<\/h2>\n<p><!--more--><\/p>\n<p>I was asked by The Evening Standard to comment on how marriage would impact the value of two times Wimbledon winner Andy Murray&#8217;s brand. Here&#8217;s what I said:<\/p>\n<blockquote><p>Being seen with Kim and especially now being married, the subliminal messages are, that he is more established. He is now open to a larger and more affulent audience (married couples with kids). Not only can he endorse &#8220;male&#8221; produce, but as a couple they can also endorse more &#8220;feminine&#8221;\u00a0products as well. So with her, you double the sale.<\/p><\/blockquote>\n<p>[\/vc_column_text]<a class=\"btn with-icon btn-highlight\" href=\"http:\/\/www.standard.co.uk\/news\/celebritynews\/married-life-works-for-murray-as-kim-adds-30m-to-earning-power-10369801.html\" target=\"_blank\"><i class=\"icon-link-ext\" ><\/i> Read full article<\/a>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Andy Murray&#8217;s Brand Value<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[56],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evening Standard \/ Andy Murray Interview - Rikard Svendsen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rikardsvendsen.com\/evening-standard-murray-interview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evening Standard \/ Andy Murray Interview - Rikard Svendsen\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] Andy Murray&#8217;s Brand Value\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rikardsvendsen.com\/evening-standard-murray-interview\/\" \/>\n<meta property=\"og:site_name\" content=\"Rikard Svendsen\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-06T17:32:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-08T09:27:59+00:00\" \/>\n<meta name=\"author\" content=\"RikardRS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RikardRS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rikardsvendsen.com\/evening-standard-murray-interview\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rikardsvendsen.com\/evening-standard-murray-interview\/\"},\"author\":{\"name\":\"RikardRS\",\"@id\":\"https:\/\/www.rikardsvendsen.com\/#\/schema\/person\/4815e003010d139e7057f52b9c432b19\"},\"headline\":\"Evening Standard \/ Andy Murray Interview\",\"datePublished\":\"2015-07-06T17:32:59+00:00\",\"dateModified\":\"2017-03-08T09:27:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rikardsvendsen.com\/evening-standard-murray-interview\/\"},\"wordCount\":134,\"publisher\":{\"@id\":\"https:\/\/www.rikardsvendsen.com\/#\/schema\/person\/4815e003010d139e7057f52b9c432b19\"},\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rikardsvendsen.com\/evening-standard-murray-interview\/\",\"url\":\"https:\/\/www.rikardsvendsen.com\/evening-standard-murray-interview\/\",\"name\":\"Evening Standard \/ Andy Murray Interview - 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