Global Brand Director

About GBOB

The Global Battle of the Bands (GBOB) is a live music competition joined by bands from all continents around the world. It is open to amateur/professional bands of all music genres and ages; there are only two main prerequisites to joining: no cover songs and no pre-recorded tracks.

All bands must play original compositions and play it live. Every year Local Qualifying Heats and National Finals take place in participating countries around the world. The winners of these go forward to the World Finals.

The grand winner of the World Finals will be awarded a USD $100,000.00 worth of cash and band development packages in London, as well as a golden statuette engraved with the words “Best New Band in the World”.


My Role

A strategy was developed to move the perception of GBOB from ‘Music Contest’ to ‘Music Movement’. A movement which would live on outside the established corporate music industry, a movement which would bring music lovers and musicians closer together.

London, UK

April 2007 – February 2009

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