Brand Strategy Director

The great pyramids have done a lot to put Egypt on the map, but at the same time they have also pigeonholed the country into a “pyramid only” destination. As this perception is a great asset to the Egyptian Tourist Board, it’s at the same time a liability to the country’s other industry sectors. A strategy was developed to individually brand each of Egypt’s main industry sectors; Sun & Sea, City, Desert and Culture.

Cairo, Egypt

November 2012

[contact-form-7 404 "Not Found"]

More Assignments

CONTACT ME

I'm not around right now. But you can send me an email and I'll get back to you, asap.

Sending

©2020 Rikard Svednsen     |      Cookie & Privacy Policy

Log in with your credentials

Forgot your details?