Brand Strategy Director

The great pyramids have done a lot to put Egypt on the map, but at the same time they have also pigeonholed the country into a “pyramid only” destination. As this perception is a great asset to the Egyptian Tourist Board, it’s at the same time a liability to the country’s other industry sectors. A strategy was developed to individually brand each of Egypt’s main industry sectors; Sun & Sea, City, Desert and Culture.

Cairo, Egypt

November 2012

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