Andy Murray’s Brand Value

I was asked by The Evening Standard to comment on how marriage would impact the value of two times Wimbledon winner Andy Murray’s brand. Here’s what I said:

Being seen with Kim and especially now being married, the subliminal messages are, that he is more established. He is now open to a larger and more affulent audience (married couples with kids). Not only can he endorse “male” produce, but as a couple they can also endorse more “feminine” products as well. So with her, you double the sale.